Design-led Innovation and building brands by design, interview with Mauro Porcini

I’ve had many opportunities to collaborate with Mauro Porcini, SVP & Chief Design Officer, PepsiCo. We developed a conference together in Milan, have been speakers at conferences in Seattle, Boston, London, Copenhagen and a small town in Norway, Advisers to DMI, and attended many other activities. I’ve deep admiration for what he has accomplished professionally, […]

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Ten recruiting predictions for 2016 – and the role of design

General Electric, the nations largest industrial company, just announced it is moving it’s headquarters from Connecticut to Boston. Of their 360,000 G.E. employees globally, only 800 will go to the new HQ in Boston. What I find most interesting is that the New York Times reports that of the 800 going to headquarters only 200 will […]

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Interview tip by Thomas Edison

Interview tip – no salt! Here is a story I heard about how Thomas Edison conducted interviews. His technique goes like this: Back in his day, people often had soup for lunch. So when Edison met a potential hire, he would invite them to lunch, and order soup. The candidates most often ordered soup too. […]

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Design Leadership: What’s Next?

I just wrote an interesting post for FastCo Design about the future of design leadership. Read the full article here – Design Leadership: What’s Next? It’s based on interviews I conducted with the heads of design from 3M, Intuit, Johnson & Johnson, Microsoft, Pepsico, Philips and REI. There are seven areas of focus: Remain driven […]

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Designing for culture – A process guideline: first, slow down.

By Peter Norlin.  Because the focus of our attention—the design of processes (“structures”) that determine human behavior—is a complicated, tricky task, it’s important that we not rush that task.  So as we approach the conscious, intentional design of workplace culture, I plan to pause occasionally to offer a guideline that should direct our planning.  Based […]

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McKinsey on Building a Design-Driven Culture

At last, the folks at McKinsey & Company are learning about and promoting the benefits of building a Design-Driven Culture. After acquiring Lunar Design it seems they are now among the converted, well, better late than never. And McKinsey just published a very basic article endorsing four elements of design-driven cultures, including:1. Really understanding the […]

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Ten tools to help managers think creatively.

By Jeanne Liedtka.  I’m a huge proponent of design thinking as an approach to helping managers think creatively. However, the phrase “design thinking” often makes people’s eyes glaze over. Sure – we know we need help to find profitable growth and innovation opportunities in this disruptive world. And we’ve gotten the point that we know […]

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Listening to innovation.

By Edgar Papke.  What are the traits of an organization’s or team’s culture that most influence the ability of its people to innovate? What separates leaders of innovation from their competition? All too often, we look to the physical environment for the answers, relying on providing unique workspaces, furnishings, engaging colors, fun play areas, and […]

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Design is not styling, but a style of thinking

I’ve had the priveledge of working with the Hong Kong Design Center on many occasions, and every time I walk away with inspiration. The HKDC always seems to be so precisely focused what matters. After running several joint conferences with the HKDC, I’m not surprised with how insightful their definition of design is. There are […]

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