Finding X: Why T-shaped people are valuable but insufficient in an age of nonstop innovation.

By Marty Neumeier.  Companies are quickly learning that a post-graduate degree offers no guarantee of real-world innovation skills. That’s why, in design-driven organizations with multi-disciplinary teams, there’s an ongoing search for “T-shaped” people. A T-shaped person is someone who has a strong descender (the vertical stroke of the T) and a well-developed crossbar (the horizontal […]

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Good Business is Good for Design

Interesting twist. Many of us have embraced the phrase “Good Design is Good for Business” for years. Thomas Watson Jr, former IBM Chairman, made this phrase popular after Paul Rand inspired him with “Good Design is Good Will” (Yale University, 1987). Good design is absolutely abundant today. Come to think about it, I really can’t […]

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Design-led Innovation and building brands by design, interview with Mauro Porcini

I’ve had many opportunities to collaborate with Mauro Porcini, SVP & Chief Design Officer, PepsiCo. We developed a conference together in Milan, have been speakers at conferences in Seattle, Boston, London, Copenhagen and a small town in Norway, Advisers to DMI, and attended many other activities. I’ve deep admiration for what he has accomplished professionally, […]

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Design Leadership: What’s Next?

I just wrote an interesting post for FastCo Design about the future of design leadership. Read the full article here – Design Leadership: What’s Next? It’s based on interviews I conducted with the heads of design from 3M, Intuit, Johnson & Johnson, Microsoft, Pepsico, Philips and REI. There are seven areas of focus: Remain driven […]

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Why are design firms stagnating?

Recently wrote a post for FastCo Design, Why are Design Firms Stagnating. It seems to have struck a cord, with 2,700 likes so far. It’s a pity really; we all have worked so hard – including design firms – to help see design become a more strategic tool, and now the design firms are challenged. […]

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Seven Design Drivers for Business

I have a great deal of respect for Raymond Turner. He has held posts as the Design Director for Heathrow’s Terminal 5, the Heathrow Express high speed rail, the Principal Design Manager consultant to Eurotunnel, Managing Director of Wolff Olins in London and Design Director of London Transport. He’d been a pioneer in defining the […]

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Listening to innovation.

By Edgar Papke.  What are the traits of an organization’s or team’s culture that most influence the ability of its people to innovate? What separates leaders of innovation from their competition? All too often, we look to the physical environment for the answers, relying on providing unique workspaces, furnishings, engaging colors, fun play areas, and […]

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Innovation cultures start with the right people and the right process.

Just about every CEO in America wants to increase their innovation capabilities, but most are still wondering how. Hiring great design and innovation leaders certainly helps, because the connection between design, innovation and corporate culture is powerful indeed. Connecting the right people with the right processes can be key in developing cultures of innovation, lets […]

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Your style comes from your limitations, not your strengths

By Marty Neumeier. Everyone has a personal style of working, but not everyone has a “good style.” Good style grows out of good taste—an appreciation of the way aesthetic principles determine beauty. Think of your taste as an ability to recognize what’s beautiful, and your style as the way you apply your taste. Personal style […]

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