Lavrans Lovlie is a founding partner of Livework, a service design and business design consultancy with offices in London, Rotterdam, Oslo and Sao Paulo. Lavrans leads service design projects and helps organizations think and act more creatively about how they deliver value to their customers. He is the co-author of Service Design: from Insight to Implementation.
25 years ago he started his training as an industrial and interaction designer in the US and the UK, and went on to work in a range of roles from designing digital services to working with innovation, customer experience strategy, and design. He also teaches service design regularly at universities across Europe.
Working across sectors from government to car manufacturing has enabled him to understand the value organizations can gain by orienting themselves more towards their customers. With a design approach, he helps deliver innovative ideas to the market. In 12 years at Livework, Lavrans has worked with organizations across continents faced with incredibly complex challenges. What unites them is that their customers need simple and useful solutions. Lavrans makes sure their highly creative team helps clients deliver services that are valued by their customers. Livework was founded to bring a new and human approach to designing the services we all need on a daily basis. “Great services are what they do – not what they promise”.