Advancing by Design: Building Great Design Operations / Building Great Design Teams (TM) workshop
Thomas Lockwood developed this high-level workshop to advance the internal design agenda by presenting best practice in corporate design capability development, structures and processes. It explores creative effective internal design organizations, integrating design into strategic management processes, achieving operational excellence, and linking design operations strategy to corporate culture and key business drivers.
There is a convergence of new business models, design and integrated customer experience all impacted by an increasingly digital and mobile world. As a result, design is taking an active role in innovation and business development as a key resource in the strategic management processes. However, creating an effective partnership can be difficult. This workshop focuses on increasing the value of design in business, and advancing design as a core competency by building great internal design organizations, and embedding design and design thinking into strategic management processes.
This stems from Lockwood’s popular Building Great Design Organizations(TM) and Building Great Internal Design Organizations(TM) workshops.
Contact us for more information about on site workshops, and this workshop is also available through the Design Management Institute.
Past workshop locations
Charlotte, NC (onsite at TIAA-CREF)
New York, New York
San Francisco, California
Seattle, Washington (onsite at Microsoft)
Tokyo, Japan (onsite at Sony)
“High value; Tom has broad experience and a relevant P.O.V, and the content was also strong.”
Randy Wilda, Manager, Workspace Futures, Steelcase
“Great advice on process & organization. Eye opening about big picture design thinking.”
Heather Blaikie, Product Design Manager, Michael’s Stores Inc.
“Instructor is highly knowledgeable, practical experience at a high level. Material well organized. Informative presentation. Implemental materials. Good return on investment.”
Ed McCormick, Creative Services Manager, ESRI
“Nice structured overview of all the relevant aspects of design organizations, with good cases and tools.”
Mark Schrooten, Design Manager, Dorel Europe
“Tom – Brilliant and knowledgeable!!! This workshop is directly impactful to my task towards developing the UX studio for cloud platforms. Tom leads with the big picture before diving into the GREAT material, including case studies
UX Design Director, San Francisco, CA
“The breadth of content helped me generate lots of ideas for my team, and the case studies were extremely valuable.”
Principal UX Manager, Seattle, WA
“One of the best seminars I’ve taken. Tom is super knowledgeable. Truly appreciated the focused nature of this seminar.”
Deputy Director Design and Discovery, University, San Francisco, CA
“Tom is very knowledgeable and informed. Enjoyed the examples and experiences shared.
I have greater clarity on where I would like to proceed and how I can apply what I learned to my organization. Made me realize we have a lot of room for growth and there are a few things we can implement right away to make change. I have a lot to digest and think about – which is great!”
Client Relationship Manager, San Francisco, CA
“Tom clearly is an expert; very patient and knowledgeable.”
Creative Director, London, England
“This seminar will impact how we teach or undergraduate and graduate programs. Case studies were beneficial; vast knowledge.”
Professor, Los Angeles, CA
“This seminar has given me some very valuable tools to take away and implement into my own design team, to make a more effective and valued department. It’s given me more clarity on how to manage my team now, and how I can help design teams I work with in the future become a powerful tool to any corporation in it’s touch points in the customer journey.
Senior Design Manager, Auckland, New Zealand
“Excellent packaging of all the relevant elements of design management that experienced design managers are looking for.”
Industrial Design Competency Manager, San Francisco, CA
“The workshop helped me see my business in a more quantifiable way, which in turn will allow me to make better, more informed decisions.”
UX Design Director, San Francisco, CA
“Terrific! Was concerned as many conferences & seminars are so “consultant heavy”; didn’t get that feel at all with Tom.”
Design Manager, Chicago, IL
“I particularly liked Tom – easy to relate to and has such relevant experience. Gave me focus and made me think about the future. I understand my design teams weaknesses better now.”
Producer, Provo, UT
“It helped to analyze our work processes and the discussions helped to look at other ways and methods to use to understand and break down the phases. And helped me understand the design world in a better context and understand the challenges better, which in turn will help me to do my job better.”
UX Design Manager, San Francisco, CA