A seasoned strategist, entrepreneur and educator, Heather M.A. Fraser is a global thought leader in Business Design. In 2005, Heather joined the Rotman School of Management with over 25 years of experience in Business Design in leadership positions at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design. She co-founded Rotman DesignWorks with Roger Martin in 2005 and served as its Executive Director through 2012. She has cultivated Business Design as a discipline, designed and delivered MBA student curricula and led innovation training and development programs for over 3,000 executives internationally. Her clients include Procter & Gamble, Nestlé, General Electric, SAP, Target, Pfizer, University Health Network, Princess Margaret Hospital and Medtronic, as well as a range of organizations in Singapore.
Heather’s work at the University of Toronto builds on her 25-year track record for insight, innovation and results that combine business acumen and creativity in designing new ways to create value. Her book, Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design, gives a balanced and pragmatic view of how organizations committed to innovation and value creation can infuse design principles and practices into planning and development.
In 2013, Heather founded Vuka Innovation to expand this work beyond the academic realm. As the driving force behind Vuka, she ensures that organizations push their thinking and realize their full capacity to innovate. She continues to be active in public education as Adjunct Professor, Researcher and Business Design Expert in Residence at the Rotman School of Management, University of Toronto.