Charles Bezerra, Ph.D., is the Director of ?WhatIf!, Brazil, and is the author of two books, The Humble Designer and The Innovation Machine.
He applies a theoretical understanding of science and philosophy to a practical knowledge of what makes people tick – all to solve the increasingly complex problems that organizations face in producing and sustaining meaningful innovations. He is jargon-averse, never dogmatic, and relishes provoking people to develop a less-fragmentary worldview—which he believes kickstarts creativity, collaboration, and, most importantly, optimism.
Charles has over 15 years of experience in the field of innovation. He began as a planner in the advanced concepts team at Steelcase before moving to Motorola as its Latin America Consumer Experience Manager. He also served as director of a Brazil-based innovation consultancy, working on global projects for a variety of multinational companies across a range of sectors.
He holds a Ph.D. from the Illinois Institute of Technology where he studied artificial intelligence in design, complexity theory, and genetic algorithms. He also holds a master’s degree in production engineering from UFSC/Brazil and a B.A in industrial design from UFPE/Brazil. He has lectured on the design sciences at the University of Otago in New Zealand and is a member of the Design Management Institute’s Advisory Council.